The Personal Brand Manifesto

An online course taught by Alec Mountain that teaches the foundations of building a reputable personal brand online & offline

Market yourself in a way that’s both effective and genuine to you.

To grow your brand, you need to be seen and heard by your target audience using the most up-to-date strategies. Let’s create the foundation of what your personal brand is and amplify it to reach your core demographic.

The Course Curriculum

Part 1:

Define Your Personal Brand

  • Understand the essentials of what personal branding is and is not

  • Get clear about what your core values are, the value you provide in the business world, and how you can differentiate yourself in a crowded market place

Part 2:

Messaging Clarity & Brand Refinement

  • Defining your niche/ideal customer

  • Crafting your client journey + clarity on transformation

  • Creating a powerful brand message

Part 3:

Online Content Strategy

  • How to create & produce various content styles that stand out on social media like Instagram, TikTok, LinkedIn, etc.

  • Basics of editing and how to make great looking videos

  • Find an endless amount of content ideas & inspiration for new content

Part 4:

Lead Magnets

  • How to create a free, value-driven downloadable PDF or online video series thats attract potential leads and clients through social media

  • How to build a lead capture page to collect emails & contact information

  • Basics of email automation and how to automatically send your clients your lead magnet and create email newsletters

Part 5:

Outreach Strategy

  • How to build authentic & genuine relationships using cold outreach on social media

  • Essentials on how to convert more conversations into sales calls and eventual clients

  • Grow your following systematically with your ideal clients

Part 6:

Create Your Website

  • How to create & build a website for your business & brand that’s beautiful and effective on Squarespace

  • Deep dive into Squarespace’s best features and how to be a pro web designer without the need to hire an expensive freelancer or agency

Part 7:

Offline Relationship Building Dynamics

  • Strategies that will help you become a more effective networker in-person to grow your business and lead base

  • How to be the best conversationalist in the room and stand out from the crowd

BONUS: All course purchases also include a 45 minute one-on-one coaching session with Alec